AI is always trending and that too, for a good reason. It has the ability to change the future game of everything from search to social marketing. For instance, self-teaching algorithms are making SEO more abstract. But on the other hand, it is a challenge for digital marketers to attract an audience and gain customers. However, innovation in AI also brings more significant opportunities for those who are ready to evolve. So, let’s explore the ways through which AI is changing the new SEO landscape.
Artificial Intelligence is playing a decisive role in the creation of new content
Interestingly, two years ago, Gartner said that machines would power more than 20% of all business content. On the other hand, the computers of today still cannot write content by themselves. But when AI powers them, the story is something different. With the help of AI, the process of content creation becomes powerful and real.
Keywords are slowly losing their significance with AI
AI focuses more on writing a piece of content without any glaring mistakes. Nobody likes keywords for keyword’s sake. But AI has been able to up the ante. With the power of AI, RankBrain is helping to provide relevant search results irrespective of the inclusion of keywords. Thus, content marketers of today are not forcing keywords in their content. Instead, they are writing the content conversationally.
Images and video intelligence
With the advent of AI, search engines are getting smarter in comprehending the value of visual content like videos and pictures. To make the most of the SEO endeavors, digital marketers are paying more attention to optimize tagging in their images. Interestingly, the rise of the video will make SEO marketers emphasize more on visual content. In other words, with the rise of AI, video optimization is also on a steady growth.
On-Page & Off-Page needs to go in hand together for good results!
Voice search is gaining more prominence in the world of SEO
As your users rely on a plethora of devices (from laptops to smart-phones), AI doesn’t look only one way. Interestingly, these days, people have a tendency to type less and speak more. On the other hand, virtual assistants like Alexa and Siri can answer your queries in seconds without having the need to type.
So, how voice search is impacting SEO? Voice searches are conversation and informal in nature. Thus, ensure you are optimizing the words on the website with engaging and easy-to-understand language. In simple terms, the content should be optimized in such a manner that site visitors should feel like they are having a chat with your copy.
AI is improving attribution analysis
Measuring the impact of content is one of the challenges present-day content marketers face. Determining which content is leading to closed customers is a significant issue for marketers these days. This is where AI is playing a decisive role. Most conversion reporting is done with the help of AI on the last touch basis. This can give all the sources of information to the most recent click.
AI is enabling content developers to create strategies that are designed by developing pieces around the questions of the customers.
AI is facilitating cross-selling across various platforms
Major online retailers like Amazon are already using AI to drive greater customer engagement. It also helps to drive better product recommendations and increase sales with the help of cross-selling. Thus, with the help of AI, you can facilitate product recommendations on your site. This would play a determining role in engaging customers.
Age of the smartphones
Nowadays, search on mobile phones has been the go-to favorite for an array of users. Interestingly, as a response to Facebook’s instant web pages, Google has introduced accelerated mobile pages or AMPs. This is to ensure that the search results pages load at a reasonable speed.
Google has also upgraded the AMPs in May to make sure that the pages load twice as fast to depict user-friendliness to the visitors. So, the next big thing likely to be targeted by AI is search engine pages.
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AI is ensuring that there are less Black Hat SEO techniques
In usual terms, Black Hat SEO tries to exploit the weaknesses in the search engine to get higher rankings for the websites. On the other hand, further advancements in the search signals of AI would soon increase the demand for SEO strategies.
Google is rolling out its AI-Powered algorithm updates on a regular basis with the help of which these tactics would be rendered useless. With AI, search engine signals are becoming more adept in processing machine language. Thus, websites that have keywords naturally in the content would enjoy a higher ranking. In other words, keyword stuffing would be a thing of the past.
With AI SEO, user experiences would be enriched and personalized
If you are already implementing the best practices related to SEO and AI, then you have achieved a great head start. Artificial Intelligence is here to make our jobs easier. By taking advantage of AI to learn user behaviors, the marketers can quickly solve the problems of the users. On the other hand, user teams can create models that are based on the preferences of the users to develop more personalized applications. AI is helping marketers to master the art of solving customer queries.
Hyper-personalized content with AI
Artificial Intelligence is already driving a new age of hyper-personalized content, which is reliant on detailed insights about your audiences, which was earlier not available. On the flip side, marketers who still not have mastered these techniques would be left in the dark. Thus, as a modern-day SEO specialist, harnessing the power of AI is an important aspect. Therefore, keeping pace with the latest trends of AI is a wise choice. It would help in avoiding failures on the part of the marketers.
AI is also making it possible to depict users something new as per their preferences. With the help of AI, the SEO specialists would be able to customize the preferences of the visitors. By speaking directly to the interests of the users, you would connect with your customers in a better manner.
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Hence, it is quite evident that AI is already having a significant impact on the way SEO tactics are being implemented. Only time would tell us how SEO would be altered entirely with AI. For the time being, it is better to emphasize more on the intricacies of AI and SEO. AI is making it possible to tailor your SEO tactics so that customers prefer it.
