Author: Harshit

How To Rank Your Website Fast In Google In 2023?

If you have a website, you know how important it is to have it ranked highly on Google. Higher rankings mean more visibility, more traffic, and more business. However, ranking a website on Google is not an easy task, especially with the ever-changing algorithms and increasing competition. In this article, we will discuss some effective strategies to rank your website fast in Google in 2023.

Optimize Your Website for Search Engines

Before you start any off-page optimization, it is crucial to optimize your website for search engines. This includes ensuring your website is mobile-friendly, has fast loading speeds, has a clear site structure, and has relevant keywords in the title tags, meta descriptions, and content. Use Google’s mobile-friendly test and PageSpeed Insights to identify areas for improvement.

Focus on High-Quality Content

In 2023, Google will continue to prioritize high-quality, relevant content that meets user intent. To rank your website fast, create content that is well-researched, engaging, and informative. Use different forms of content, such as blog posts, videos, infographics, and podcasts, to appeal to a broader audience. Optimize your content with relevant keywords, internal links, and meta tags to improve its visibility in search results.

Build High-Quality Backlinks

Backlinks are a crucial ranking factor for websites. In 2023, Google will continue to value backlinks from high-authority websites. To build high-quality backlinks, create valuable content that other websites will want to link to. Reach out to websites in your niche and offer to guest post or collaborate on content. Use tools such as Ahrefs and SEMrush to analyze your competitors’ backlink profiles and identify new opportunities.

Use Social Media for Promotion

Social media platforms such as Facebook, Twitter, LinkedIn, and Instagram can be effective in driving traffic and promoting your website. Share your content on social media and engage with your followers to build a loyal audience. Use paid social media ads to target specific audiences and increase visibility.

Optimize for Local Search

If you have a physical location or target a specific geographic area, optimizing your website for local search is crucial. Claim your Google My Business listing, optimize it with relevant information, and encourage customers to leave reviews. Use local keywords in your content and meta tags, and build local citations to improve your local search rankings.

Monitor Your Analytics

Monitoring your website analytics is essential to track your progress and identify areas for improvement. Use tools such as Google Analytics and Google Search Console to monitor your website traffic, search rankings, and other metrics. Analyze your data regularly and make adjustments to your SEO strategy based on your findings.

In conclusion, ranking your website fast in Google in 2023 requires a combination of on-page and off-page optimization strategies. Focus on optimizing your website for search engines, creating high-quality content, building high-quality backlinks, using social media for promotion, optimizing for local search, and monitoring your analytics regularly. By following these strategies, you can improve your website’s visibility, drive more traffic, and generate more business.## Stay Up-to-Date with Google Algorithm Updates

Google frequently updates its algorithm to provide better search results for its users. It is essential to stay up-to-date with these updates and adjust your SEO strategy accordingly. Subscribe to Google’s Webmaster Central blog and follow industry experts to stay informed about any changes that may affect your website’s ranking.

Use Video Content

Video content has become increasingly popular in recent years, and Google has recognized this by giving it more weight in search results. Creating high-quality video content can help improve your website’s visibility and engage your audience. Make sure your videos are optimized for SEO by using relevant titles, descriptions, and tags.

Improve Your Website’s User Experience

Google’s algorithms prioritize websites that provide a good user experience. To improve your website’s user experience, make sure it is easy to navigate, has clear calls to action, and loads quickly. Use tools such as heat maps and user testing to identify areas for improvement and make necessary changes.

Utilize Google’s Featured Snippets

Featured snippets are a prime piece of real estate in search results, and optimizing your content for them can help drive more traffic to your website. To increase your chances of being featured, create high-quality content that answers common search queries and use structured data to mark up your content.

In summary, ranking your website fast in Google in 2023 requires a multifaceted approach that involves optimizing your website for search engines, creating high-quality content, building high-quality backlinks, and utilizing social media and video content. Additionally, you should stay up-to-date with Google algorithm updates, improve your website’s user experience, and utilize Google’s featured snippets. By following these strategies, you can improve your website’s visibility, drive more traffic, and generate more business. Remember to monitor your analytics regularly and adjust your strategy as needed to achieve optimal results. # Leverage Influencer Marketing

Influencer marketing is a popular way to reach new audiences and improve your website’s visibility. Identify influencers in your niche and collaborate with them to create content that promotes your website. You can also offer them free products or services in exchange for their promotion. When done correctly, influencer marketing can help increase your website’s traffic and improve your search engine rankings.

Invest in Paid Search Advertising

Paid search advertising, such as Google Ads, can be an effective way to increase your website’s visibility in search results. With paid search, you bid on specific keywords and pay for clicks. To get the most out of your paid search advertising, make sure your ads are relevant to the keywords you’re bidding on, and use compelling ad copy to encourage clicks.

Implement Schema Markup

Schema markup is a type of structured data that helps search engines better understand your website’s content. By implementing schema markup, you can improve your website’s visibility in search results and increase click-through rates. Use tools such as Google’s Structured Data Markup Helper to add schema markup to your website.

Collaborate with Other Websites

Collaborating with other websites in your niche can help increase your website’s visibility and improve your search engine rankings. Look for opportunities to guest post on other websites or collaborate on content. When you collaborate with other websites, you can also gain backlinks, which are a crucial ranking factor for search engines.

Wrapping Up

In conclusion, ranking your website fast in Google in 2023 requires a comprehensive approach that includes optimizing your website for search engines, creating high-quality content, building high-quality backlinks, and utilizing social media and video content.

Further, you should stay up-to-date with Google algorithm updates, improve your website’s user experience, and utilize Google’s featured snippets. Influencer marketing, paid search advertising, schema markup, and collaborating with other websites can also help improve your website’s visibility and search engine rankings.

Remember to monitor your analytics regularly and adjust your strategy as needed to achieve optimal results. With these strategies, you can improve your website’s visibility, drive more traffic, and generate more business.

3 August 2023
Business Plan Writing- Step by Step guide

A business plan is a draft or a written document of a business’s road map for success – a document that tells what you plan to implement and how you plan to execute.

A good business plan guides you through each stage from start to managing your business. You’ll use your business plan as a road map to structure, run, and grow your business to the next level.

Also Read: Axis Bank bought Freecharge from Snapdeal in $62 Million, Snapdeal bought it in $400 Million 2 years before

Business plans can help you getting a right team on board or the required funding to start your journey. Investors want to feel confident they’ll see a return on their investment through that structured road map. Your business plan is the tool you’ll use to convince people that working with you — or investing in your company — is a smart choice.

There is not any hard & fast rule to write a B-Plan, there is nothing like a right way or a wrong way. All you need is to describe all the needs and key elements involved in your way to business effectively.

Basically, business plans are written in two common formats: Comprehensive B-Plan & Lean Startup Plan

Comprehensive B-Plan Format

You should love to write a comprehensive business plan if you love to plan a more detailed document for your business idea. Once you select the format, you should have to outline your plan in small sections for a more clear understanding. These sections could be :

Executive Summary

Briefly tell your reader about your company and its key elements. Include your vision, mission statement, product or service, and basic information about your company’s leadership team, organization structure. You should also include financial information and high-level projections.

Company Description

Make sure that, this is the section where you have to make your reader know about your company in detail. Define the problem statement, the solution you are providing, consumer behavior, competitors, and every worthy point you can make to describe your company. Boast about your USPs, your strength in the competitive landscape, your team strength, and their expertise.

Also Read: Yuvraj Singh Joins Creator’s Gurukul as Partner & Brand Ambassador, probably understanding the disruptive nature of the shared economy

Market Analysis (Definition, Segmentation, Size & Positioning)

Before going to tap a market, you should have a good knowledge of that. A proper market analysis will help you to write this section. Define your market, choose a particular segment for which you want to deliver your product/services. Calculate the size of your segmented market and plan a strategy to position your product/services to that market fit. Remember, a proper market analysis will help you only to succeed and also attract investors as per market size & opportunity.

Organization Structure & Team Details

Describe the organization structure of your business. State whether you have or intend to incorporate your business as a LLP or PVT. LTD or any mode. Use an organizational chart to lay out who’s in charge of what in your company. Show how each person’s unique experience will contribute to the success of your venture.

Product or Service Description

Describe what you sell or what services your company offer. Explain what problem is solved by or will be solved by your product/service. Share the details of IP registration, or plans for IP registrations. If you’re doing research and development for your service or product, explain it in detail.

Marketing Strategy

This is the section where you describe how to attract, acquire and retain customers. There’s not a single way to approach your customers. Your strategy should evolve and change to fit your unique market needs. Describe clearly your marketing strategy as per the psychological behavior (a study that) of your customer.

Also Read: Why Mukesh Ambani Invested 1.5 Lakh Crore in Reliance Jio to disrupt telecom Industry ?

Sales Forecasting

Sales Forecasting is something tricky and calculations intensive. You’ll also have to describe how a sale will actually happen. You’ll refer to this section later after you make financial projections, so make sure to thoroughly describe your complete marketing and sales strategies.

Financial Projections

Like Sales Forecasting, Financial Projection is also tricky and calculation intensive. You should have to project all your expenses, sales, income before it will actually happen. Make a financial projection for at least 5 years or as per your need. This section also clears, how much investment you need and how you will spend your funds.

Funding Requirement & its utilization

From financial projections, you will get a clear view of your funding requirement and its utilization. Mention key data from that calculation here. This is a great place to use graphs and charts to tell the financial story of your business.

Appendix

In the appendix, use all the references used, or supported documents asked. Some common items used are references, licenses, credit history, financial summary, legal documents, etc.

Source: Entrepreneur Bus

3 August 2023
Why Chatbots Are Aptly Known As The Future Of Marketing?

Well, you are probably aware of the fact that bots are the future! You must be in tenterhooks whether to develop a bot for your business or not. In today’s realm of business and marketing, communication-powered by bots is the new trend.

As a marketer or a business owner, you always have to be aware of the fact that messaging will be the next great marketing channel. So, let’s explore the aspects which set apart bots from other marketing tools. 53% of organizations have identified chatbots as a prime tool for creating a customer-first culture.

Chatbots and AI are here to stay

It is a commonly accepted fact that Chatbots help brands to improve their services to customers. On the other hand, they are also adept at keeping a lid on budgets. Chatbots are typically quicker than humans in facilitating any data-related answers. They can also be customized to have humor and personalities, which help improve a brand to personalize its customer experience.

Chatbots can be seamlessly integrated with websites or even with major social media platforms. Chatbots can also play the role of a customer service assistant.

Reason Why Your Brand Should Partner With Influencers

Menu and button-based Chatbots

As the name suggests, these types of Chatbots would present the users with an array of buttons to select from. Depending on what button the user chooses, the bot usually lists out the next set of options. This often forms a multilevel hierarchical structure of the responses given by chatbots.

Note that due to their simplicity, they are mainly used for inbound and outbound marketing. They are also apt for asking standard queries and multiple FAQs. Thus, by deploying a Chatbot, an organization can cut down on manpower.

Chatbots based on keywords

These are the bots that mainly rely on AI. By processing and using these keywords, the bot can answer the query of the customer. In simpler words, it functions like an obsolete search engine that can improve the experiences of a customer. The bot will only answer the content which has been pre-loaded in it. Thus, there are no further scopes of it talking irrelevantly to the customer. This has a great significance in marketing, where the first impression matters a lot. Around 57% of marketers agree that using chatbots dives higher ROI.

Bots help customers to find solutions quickly

With the help of messaging apps, bots usually help customers find solutions irrespective of the device they are using. When you deploy bots, the customer no longer has to scroll through cluttered inboxes or messages. In other words, the bot would take care of all these aspects. Bots provide great customer service and are especially helpful when it comes to after-sales marketing.

Nowadays, your customers are more inclined to use messaging apps. Today, messaging applications have more than 5 billion active users, and for the first time, people are using them more than social networks. Hence, as an organization looking to up the ante in sales, it is always imperative to realize the power of Chatbots. With Chatbots, your customers would get the information quickly.

2 August 2023
Reason Why Your Brand Should Partner With Influencers

Influencer marketing is a tried-and-tested strategy that drives conversions for both small and big brands. Why? Let me tell you. Do you remember selecting a movie based on the review you were told by a friend or possibly you read on a trustable blogger’s website? Or keeping a destination in your list just because your friend went there and appreciated? Influencer marketing works the same way. Let me explain.

Traditional advertising is failing, big time. Research shows that only 33% of consumers trust conventional ads, while 90% of them trust peer recommendations. It is because we have become a generation of selectivity. Today a customer prefers to go for a product they can try and test more than a branded one. And here’s your gem:

Followers perceive influencers as their peers

Even if they don’t fall into the same age bracket, they believe they share interests and opinions with their favorite social media name.

This means they’ll trust the influencer’s judgment about a product or service. Influencer marketing can give your brand visibility a huge boost.

That’s why many big companies, such as Missguided, are turning to influencer marketing.

Users are assured that your product is good and fits their lifestyle to a tee.

Statistics show that users don’t mind seeing sponsored posts on an influencer’s social media. Even if it’s marked with #ad, the post doesn’t lose credibility.

Source: Socialbakers

How effective are influencers in converting their users into your customers? Can this engagement on social media benefit your business?

Here is your answer-

Let’s start with the experience the brands that collaborated with influencers in the past had.

About 80% of marketers agreed that they find influencer marketing effective.

53% of them strongly agree that this type of marketing is better than any other marketing channel.

Source: Mediakix

The scale is definitely tipped in the favor of social media stars.

Even if you settle on a micro-influencer, you’re likely to be more than pleased with the conversions.

Source: thebrothersbuoy

Here’s one such example of a micro-influencer with only 11.6k followers. Nevertheless, Neoreach pronounced them one of the top 10 micro-influencers on Instagram.

Users tend to engage more with influencers who don’t have a lot of following, while macro-influencers help you maximize your brand’s reach.

But let’s scratch that itch at the back of your head…

WHY BUSINESSES LOVE FASTCOMET OVER OTHER HOSTING PROVIDERS

Cost effective – show me the numbers

On average, businesses see a return of 6.50$ for each 1$ they invested in influencer marketing. That’s 5.50$ of clean profit!

Are you hooked yet?

Well, before you take that leap of faith and decide to hire an influencer, consider which platform would be most suitable for promoting your product.

It seems that blogs are an incredibly important source of information for many people, making them the perfect platform to advertise your brand.

Source: Tomoson

Blogs are followed by Facebook and, together, they are still dominating other media outlets such as Instagram and YouTube.

If you want to share the positive experience most marketers had, take your product or service into consideration.

Allows Niche Targeting

Every brand requires increasing its reach consistently to a new audience to boost their growth. But the pre-requisite is knowing who you are approaching to sell your products or services.

Being an expert marketer, brands always try to segment the market & target the audience who are extremely prospective to be interested in their products/services or any other offerings.

The influencer gained their influencer status by sharing expert content in a niche or two based on their interest. It takes years of time & effort to create such a huge organic fan base which is obvious only after the quality delivered by them.

Having niche expertise with the filtered audience helps companies of that particular niche to push their brand through them. It acts as a cherry over the top of the pie when companies develop their branding strategy.

Boosts SEO

Daily, millions of websites are being developed and get listed in google. They are meant to get top-ranked in Google & other search engines. But the evil thing is that it’s not the child’s play to get a good rank in Google. Out of 200+ ranking factors, Domain Authority (DA) is one of the most important factors to decide the search engine ranking.

According to MOZ, DA holds the highest importance in terms of increasing page ranking on google.

Source: Moz

Social Media Influencers can be a handy tool to boost the DA of your website. Your social influencer partners can create quality backlinks for you, resulting not only in boosting more visitors to your website but also boosting SEO as well.

Conclusion

Let’s conclude this topic here as we already have pointed out the major reasons for including social influencers in your marketing strategy. Knowing the accomplishments derived from social influencers, most of the companies set dedicated budgets aside for it, these days.

Knowingly, with any of the marketing strategies, no one can dream to get results overnight. However, social media influencers can be a game-changer if selected wisely.

There could be more reasons to get partnered with social media influencers. If you have any thoughts over it, please share it in the comments. Also, if you or your company have plans to create a high conversion social media influencer campaign, & need any kind of support, do let us know.

Happy marketing – Keep Attracting!

2 August 2023
WHY BUSINESSES LOVE FASTCOMET OVER OTHER HOSTING PROVIDERS
Ever wondered why your website is getting slow? Are your website technical issues costing you your customers? Does your website have limited features that are not allowing you to grow at a full pace? Are you getting charged for many of the services your hosting provider provides? Is your website not able to give you what your business deserves? Do you even know the full potential of a good website or you’re just letting your business walk like a tortoise? Well, think about these questions and if you don’t get any satisfactory answer from yourself then this article is for you.

Six Ways You Must Know To Keep Your Family Secure Online

You would have seen big banners and big advertising campaigns on television by domain and hosting providers. Most of people buy their services too but is it worth it? The big brands are using their name to cut down many services for a normal hosting and hiking up the prices. Many of the biggest name in the industry that made its market through fancy ads and big campaigns. But guess what, their services have gone down the hill now.

So, if people are shifting from these big brands then where are they shifting to?

Fastcomet, yes its Fastcomet. You may or may not have heard about Fastcomet but they are getting popular in this industry. It won’t be wrong if I say that Fastcomet is providing much better services than other providers. We, as a digital marketing agency has noticed a drastic change in the client’s preference for the hosting of their websites from different providers to Fastcomet.

Why are they shifting to Fastcomet?

We have talked to many clients about this and it was really interesting to see that most of the clients had the same main struggle with their website before they opted for Fastcomet.

Free tools for entrepreneurs to be used in the startup journey

One of our clients told us about the struggle he faced before they shifted to Fastcomet and it is somehow similar to the problems that were faced by other clients too. Maybe you would have faced these problems too. Let’s see what he said

The initial phase

“I am the owner of a medium-sized business. I was an average and no technical person. I required a good website for my business to reach the new heights of success. I knew about Godaddy through advertisements, so I checked the rates for the domain and the hosting. Prices were good that they were offering so I purchased it.

The second phase

We get our website developed and the files have got expanded soon after the complete website development. And the website started getting issues. I tried contacting their support team and then I was informed that I have to switch to their higher plan as they have less dynamic memory available. I have already purchased their unlimited plan, but never aware of those hidden tricks.

Even emails have also started getting bounced and I was feeling like cheated and totally got messed. But thanks to Get Digital Team who appeared in the meantime and rescued us from those crooks.

Third phase

They had recommended us to shift to the Fastcomet hosting. I compared the prices and services provided by Fastcomet and Godaddy. I found this one much better than Godaddy and most of the services provided by Godaddy were paid whereas Fastcomet is providing them for free. I shifted to Fastcomet and had a much better experience with SSD Cloud hosting at less cost. ”

https://affiliate.fastcomet.com/scripts/banner.php?a_aid=5d88f4d5387f9&a_bid=417e743d&w=1&refx2s6d=https%253A%252F%252Fgetdigital.live%252Ffastcomet-over-other-hosting-providers%252F

Here are the ideal reasons why Fastcomet should be your obvious choice now.
- If you will be planning to transfer your domain then it will be provided by Fastcomet, totally free of cost till 1 year i.e no transfer cost whereas many big hosting providers charge a transferring cost.
- Hosted websites by other providers usually get slow and take too much time which is not good for any business at all, whereas Fastcomet provides free CDN that helps to speed up your website.
- Fastcomet hosted sites are powered by Cpanel that is the most powerful and popular web hosting control panel for easy point-and-click management of your hosting account.
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- Do you get worried that all your hard work on your website can be ruined because of no backup? Well, your worries end here because they provide daily and weekly backups for FREE whereas other hosting companies like Bluehost, Hostgator, emotion etc don’t provide it at all. And companies like Godaddy which provide backup, give this as a paid service.
- Fastcomet also provides Web Application Firewall that is a wall that protects the website from malicious attacks from SQL injection, Cross-Site scripting etc whereas other hosting providers like HostGator, Godaddy provide it as a paid service and other providers like in motion hosting, site5 don’t even provide it.
- When it comes to instant chat response by the hosting companies, only Fastcomet and in motion hosting have that facility that is helpful for the clients or professionals. It also provides 24/7 technical support that cares about your website.
- Fastcomet users can install SSL for free; it is easy to use and does not require any special configuration, unlike other hosting providers.
All these points attracted many of our clients to opt for the Fastcomet hosting. But if these points were not enough for them to choose FastComet, the last 2 reasons surely convinced them to do so.

Fastcomet is providing all these services at a cheaper price. Fastcomet charges the lowest prices even when they provide much better and extra services for free. And even if you choose them for the hosting and you’re not satisfied with their services then there is a policy for you of “45 days money-back guarantee” for cloud hosting which shows how much trust they have on their services.

After seeing all these points isn’t Fastcomet an obvious choice? So, when are you changing your hosting?
2 August 2023
How DA-PA Can Improve SEO?
Every day, marketers are finding ways to have a competitive edge over others. As a Digital marketer, we all know that it is a tough competitive market where everyone is trying different techniques to be ahead. But some things in the Digital market are essential for everyone to improve, which include DA and PA of a website.

DA and PA are a crucial aspect of Search Engine Optimisation. But what are DA and PA, and why is it so important?

DA, Domain Authority, is one of the most critical factors for ranking well in the Search Engine Result Page (SERPs). It ranges from 1 to 100, with the higher scores showing greater ability to rank.

DA rank is assigned to websites by Moz. Some of the basic criteria of Moz for giving DA scores are content, quality backlinks, internal backlinks, etc. The criteria are explained later in the article.

Having a high Domain Authority means that all your pages of your website have the potential to rank higher in the search results, and lower Domain Authority indicates less potential to rank well.

How To Hire An Effective SEO Agency For Your Company?

PA- PA is Page Authority. Moz gives page authority ranking for a specific page instead of the whole website. Page Authority predicts the page rank on Search Engine Result Page. Page Authority should be high to make the pages well on the search engine.

Now let’s come to the point why it is important-

As we all know, every company needs to keep its customers satisfied. The same goes for the Search Engines. Search Engines want to give the best experience to their customers so that they come back again and again.

Let’s take Google, for example. Google keeps updating itself to give the best experience to the customers so that they come again for their searches and queries. For the same purpose, DA and PA score is given to the websites so that the websites with higher scores are on the top for a particular keyword. That makes Google give more relevant and quality results to its customers. So that’s why DA and PA scores are really important for a website.

So we know DA and PA are really important, but how do they affect SEO?

When you’re doing SEO for a website, your main aim is to improve the ranking in the best possible position. You try everything to improve it, but if your Domain Authority and Page Authority score is less, then it’s not going to be possible.

You may have noticed that the websites with less DA and PA but engaging content have a much lower rank in comparison to websites that have a good score of DA and PA but have less engaging content. This is because the Domain Authority and Page Authority are a reflection of a website’s performance on search engines. Just making content is not enough anymore.

DA and PA are important for SEO, whether it is about our DA and PA or others. We know, If we have a less DA and PA score, it is nearly impossible that we will have a great rank on the search engine.

So, to increase the rank, it may be easy to jump from 20 to 30 DA and from 70 to 80 PA. Longer the time it will take to increase DA and PA, the longer it will take for an SEO. Time taken to increase DA and PA to a good level is directly proportional to the time taken by the website to rank well.

So how much time does it take to increase DA and PA?

Well, it does take time. It takes a lot of time for any website’s SEO. It depends on the external links we are getting from outside. According to Neil Patel, Google’s ranking algorithm takes Trust/ Authority of the Host domain as the major factor for a website’s ranking with 23.47 %.

The second major factor is the link popularity of a specific page with 22.33 %. If you take lots of backlinks from websites with less DA and PA scores, then it won’t help you to increase your score and ranking. Few backlinks from websites with higher DA and PA scores will be more than enough. You’ll get much faster and better results.

So, what is the best score of DA and PA for ranking at the top?

The best ranking depends upon the industry. Suppose you have an online fashion store, and you have just started it. You need a much higher DA and PA. Because even if you invest a lot of time on your SEO and no matter how good your SEO is, it will be almost impossible for you to beat the brands like Amazon, Flipkart, Myntra, etc. because they have good Domain and Page Authority.

On the other hand, if you have a website on anything that’s not too popular or it’s emerging, then you can have a good ranking in some time with good SEO. It all depends on the competitor’s performance.

So which one is important, Domain Authority, Page Authority for SEO?

Domain Authority is the overall score given to the whole website, but it doesn’t mean that Page Authority is of no use. Page Authority shows a score for a specific page, and every page counts when it comes to an overall score for a website. So both the authorities are important for good SEO and have a great impact on SEO.

So we know how much impact does DA and PA has on a good SEO, but what are the basic criteria of Moz to give a score to the websites? How do we increase the rating?

Since both DA and PA are important, we should consider increasing both of them. The following are the key basic criteria of Moz to give the Domain and Page Authority score.

Page Authority

One of the main factors is the number of external links a page has. Higher the external links of a page, the higher will be the page authority.
- Social action, such as the number of likes on Facebook, retweets on Twitter, Instagram shares, etc. It shows that the content has something that people want to see, and that’s why they like it.
- Total root domains are linking to the page like businessinsider.com, flipkart.com, forbes.com, etc.
- A total number of quality websites linking to that page. The quality of the website giving links should be high.
- Total root domains are linking to the page with anchor tags.
Domain Authority
- Content is the king. No matter what you do, content should be engaging and shareable. When people like your content, Google will get to know about and will try to show more content on your website every time anyone talks about it. The more good content you publish better will be your domain authority.
- Quality Backlinks are the most important part of SEO. We need to create more and more quality backlinks to increase our domain authority and increase our rank on the search engine. Write competitive content and find websites with higher DA and PA and try making backlinks there.
- Internal links are important for the website as well to have good domain authority. People are so focused on creating external backlinks that they don’t give attention to internal links.
Internal links help to give a good user experience. They will be able to check more and more of your content, and they will be able to go to your homepage whenever they want. Internal links also make it easier for search engines to index your whole site.
- Abolish all the bad and negative links. You should abolish all the links that are coming from a bad source because if not abolished, they will hurt your domain authority.
It is a must that you have a mobile-friendly website. Most of the people have already done it, so if you don’t have a mobile-friendly site, then you may find yourself way behind. It affects your mobile page ranking and DA as well.
- Page loading time should not be longer than 5 seconds. It will affect the user experience because some people have less patience and might leave your site right away. This will affect your domain authority. So make sure you are working on the loading time of your website.
Make sure; you’re sharing your website content on social media. Sharing it more on social media will lead to better traffic as social media have great traffic on their apps or websites. Better traffic will result in much better domain authority.

So what are you waiting for? Get started with the SEO of your website accordingly to grow your website to the new heights.
2 August 2023
On-Page & Off-Page Needs To Go In Hand Together For Good Results!
In today’s realm of competitive online marketing, SEO strategies play a crucial role. We can segregate these strategies into two different categories: on-page and off-page SEO. In easier terms, what you rank for much relies on on-page factors.

On the other hand, how you rank in SERPs is usually calculated by off-page factors. That’s why On-page and off-page both need to go hand in hand.

Overtime, On-Page & Off-Page have emerged as a technical and sophisticated practice to ensure high-quality websites make it to the top of the search results page. Both are crucial to increase the popularity of your brand. But they are entirely different when it comes to improving your rankings.

Well, to be precise, there are two main aspects in which search engines usually emphasize.
- On-page SEO assesses what your site is all about and involves various on-site techniques to ensure that a website can rank properly on SERP
- Off-page SEO analyzes are all creating the presence on the internet and increasing DA-PA
Now, let’s take a closer look at the various aspects of On-page and Off-page SEO to comprehend their effectiveness.

How to beat the competition by creating an organic Google presence?

On-Page SEO Techniques to rank on the first page

While optimizing your blog posts, you need to make sure that you emphasize on-page optimization. The on-page SEO tactics contain the proper placement of title tags, H1 tags, and keywords placement. The purpose is to optimize content for a specific target keyword(s). And, not just for the keywords, the quality of your content should be excellent. It plays a huge role in helping you rank. Bad quality content is capable of taking down the ranking of your website.

Why is on-page SEO required?

It is a widely accepted fact that bloggers have a common perception of SEO articles is a form of evil practice. Search engine crawler is an algorithm and always on the lookout of various factors to rank your website. However, your article or blog should be engaging and not overstuffed with keywords so that it is more relatable to the readers.

The variety of ways through which you can pursue On-page SEO

In order to get a good position in the search results generated by significant search engines, you need to take into account the following aspects.

How to hire an effective SEO agency for your company?

Use of appropriate images in your website

It is a widely accepted fact that models are responsible for the creation of an engaging site. This is the reason that one should always look forward to including quality images on their website. Engaging Images will stop your users from leaving hence decrease the bounce rate. This would have a good impression on your rankings.

Refrain from lengthy blog posts

It is interesting to note that blog posts that usually do not contain a lot of information are not given proper ranks on the websites. It is so because they are perceived as less informative. However, you should always take into account the fact that you provide an informative blog whose word count in common conditions should not exceed over 500 words.

The interlinking of blog posts

It is an interesting fact to note that interlinking would help your readers to spend more time on the blog. However, make sure that you provide interlink with the keywords. This would help your blog to attain proper rankings.

The various aspects of Off-Page SEO

Alongside driving traffic to your website, Off-page SEO informs search engines that your webpage is reputable. A reliable SEO company can analyze your webpage and create the right strategy and tactics, including the listing of directories, submitting content on other websites with backlinks to your site, and publishing answering in social Q&A platform.

The process of off-page SEO includes researching result-driven opportunities for website link building outreach, prioritizing opportunities, strategizing outreach, and tracking new inbound links generated.

How DA-PA can imrpove SEO?

How do Off-Page SEO services help your business to grow?

As a business looking to gain traction in the online world, you need to have effective SEO strategies in place. To survive in today’s competitive market, online visibility of your brand is integral. Major search engines around the world serve millions of users per day with the appropriate answers.

A majority of online users are more likely to click on one of the top 5 suggestions in the results pages, also known as SERPs. To gain more customers and visitors, you need to be in the top position with the help of SEO strategies.

Highly targeted off-Page SEO strategies would assist in diverting genuine visitors to your website. In this manner, this would help in increasing your rate of conversion. Off-Page SEO converts potential visitors into customers, thereby taking your business to new heights of success.

Conclusion

The best practices of Search Engine Optimization are evolving at a rapid pace. It is because the behaviors of web users and online consumers are undergoing alterations.

When your web page and blog is search engine optimized, you will be in a better position to build long-lasting relationships and engagement with your customers. Thus, if you are on the lookout to increase your rankings, you need to employ both on-page and off-page SEO tactics.
2 August 2023
How To Hire An Effective SEO Agency For Your Company?

The world is shifting to the digital era nowadays. Every company in the market is opting for digital services for the better future of their company. Almost every company has its own website. Evidently, everyone wants it to be at the bottom of the SERP (Search Engine Result Page). Not even on the second page. They all want fruitful results with their website on the top of the page but guess what; there is only one at the top and ten on the first page.

You know, almost every SEO agency promises you to give thriving results and make you think about all those fantasies about your business. But no, come back to reality. Not every SEO agency is right for you. Then how can you find an effective SEO agency for your company? We are here for you to tell that.

We’ll be discussing the major factors that should be on your list while opting for an SEO agency.

Is the agency assuring you a first rank result?

If they are assuring a first rank result, sense that as an alarm warning for you that it is not the right SEO agency for you. Any SEO agency cannot guarantee you a first rank result. Whatever may be the reason behind their assurance, don’t get into their talks. Some unethical SEO agencies promise you these deceptive results, but it is literally impossible. Only the Search Engines get to decide where will be the website rank on their SERP.

Finalize the budget

Well, a wise man has said that less investment on anything will get the results accordingly. Basically, if you really want your website to be at the top, you should be ready to invest some good money on that. Why? Obviously, the better performance of your website today will result in better business tomorrow. So you should be ready to invest some good money to see a better future for your business.

Keep the basic Knowledge of SEO

Don’t act like an amateur, when you are approaching different agencies? Before you step out and start finding your desired SEO agency hopelessly. Consider reading about SEO and get the basic knowledge about SEO. Without any knowledge about SEO, the agency might fool you in many aspects.

You must keep a basic knowledge, and you’ll be able to know where you need to focus, pick the right agency for you, cannot be fooled and could connect to many things that will be happening.

Take suggestions from your connections

There might be your known people who have already opted for SEO services from an agency. Try getting suggestions from all of them because they will be the most honest reviews for those agencies for you. You’ll get to know about different agencies with different USPs and their experience in improving rank on SERP in the past years. Choose the best according to you among them and get started with the services.

Ask for their client case-studies

You need to ask about the agency’s past and current clients. Contact their past clients, ask them about their experience with the agency. You’ll get a clear picture of the company’s expertise and performance in the past.

It gets easier for you to decide if you can go ahead with this agency or not. If you get positive responses, you will be able to trust the agency and therefore select it for your SEO services.

Keep the transparency and monitor progress report constantly

Transparency is one of the most important aspects of selecting an agency for SEO services. Many SEO agencies may fool you after getting your project, and you will be helpless no matter how much you try to understand everything.

Therefore you should discuss the transparency, constant progress reports, and how will it be implemented while the project is on progress. Get to know about all these things beforehand so you can decide properly.

Do you want to deal with an SEO expert or SEO agency?

There is a difference between an SEO expert and SEO agency. Be clear with your decision with whom do you want to deal with. The factors you should consider while choosing one of them should be your budget, period and efficiency.

We should keep one thing in mind that an SEO agency will be able to handle all-round activities for your Off-page SEO and On-page SEO. Whereas an individual SEO expert with no matter how much experience will not be able to beat the expertise level of an agency with experts for different aspects of SEO. But you should try getting quotes from both the expert and the agency. You may never know many of the agencies who turn out to be pocket-friendly and under budget for you.

Make sure you’re avoiding the SEO agencies that use black hat techniques for SEO

Well, it might seem fascinating to have great results in a small period, but it is way too dangerous for your website. These techniques can give you great quick results, but if the Search Engine gets to know about this, it will punish your site, and it may take forever to recover out of that. So it is not recommendable to go with those agencies using these techniques.

The agencies which make big promises to you like no. 1 ranking and big traffic in a specific time are the ones who use these techniques which may make you regret your decision to choose that agency.

Overall Comparison of different agencies

Now when you get to know about different agencies, keep eyes on some of the best SEO agencies for your business and compare them on different factors including price, USP’s, their offerings and many other factors. You’ll be able to filter out the agencies according to the requirements and priorities for your business. And there you go, you’ll be all set to start your SEO project with the agency.

SEO is a long term process, and patience gives fruitful results. Ethical and white hat techniques will eventually get your website in a good position. Therefore keeping all these factors in mind, you can choose the best agency for you, ensuring better results in future.

2 August 2023
How To Beat The Competition By Creating An Organic Google Presence?

Growing website traffic is a constant duel for SEO specialists and online marketers. Interestingly, organic SEO is transforming itself at a rapid pace. It is recommended to keep on checking all the latest trends to take your business to the first page of Google, . But the problem what most people face is not about how they set up a website or start a blog, and it is all about driving traffic to your site.

Now, how can you avail of a higher number of visitors? Firstly, you should empower your visitors to search using a favored search engine. It implies that the site should always come within the search results generated by the major search engines of the world. Marketers typically rely on the top SEO hacks to attract visitors to their website.

Focus on writing engaging content

Well, you can’t deny that content rules the world of internet marketing. As long as you create good content for your website, the visitors keep on coming back to your site. You can also engage a more significant number of visitors if you emphasize the quality of the content present on your website. It has the ability to generate leads, establish trust, and drive awareness. They would also share your content, which would go a long way in the promotion of your website.

After segmenting your audience based on their needs, you have to look forward to developing your site’s content that will effectively communicate with each segment.

Moreover, if you are on the lookout to find out what potential customers want, you have to research your competitors and market first. It is important to note that content for the current customers should always focus on expanding your relationship with them.

You can also opt for the creation of separate landing pages for each portion of the audience you want to target. Content Marketing can generate three times as many leads as outbound marketing. At the same time, it also costs less. Apart from content marketing strategies, here is the list of five SEO hacks to boost traffic to your website.

Select the right type of link building techniques

You need to note that SEO comprises of an array of methods to fabricate links for your online site. However, not all are effective, and hence you need to be selective about them. This is the reason that you should always select a particular technique that would fetch you good results.

In this manner, you would gain the advantage of back-linking your website. This is the reason that it is typically said that the more significant the superiority of the links, the higher would be your site’s position in the SERP. Hence, you must focus more on your link-building strategies. This would ensure that you get the desired results in a short span of time.

Using the right variety of keywords

This is one of the simplest yet complex issues to understand. We utilize various Meta tags and keywords at a single place, which in turn confuses your audience and search engines. This is usually the wrong SEO strategy.

On the flip side, if you use one keyword at a time and generate content that is original and best, it can attract a lot of visitors. Moreover, the correct usage of keywords would always give you good traffic. Your visitors would also show a great deal of attention to the site too.

Emphasizing on the on-page elements

On-page SEO has the same significance as much as the link building strategy. It is also known as a way to improve your website interface and make it error-free. It is important to note that there exist a lot of on-page SEO strategies that can be followed to make sure that every web page is complete. It is also done to ensure that a majority of web pages are interlinked. It can also check for the presence of broken links.

Once these aspects get solved, your website would be there on the first page of Google.

If your strategies are right on-page, it can help in the visibility as well as the credibility of the site.

Using a variety of Google Webmaster Tools

If you are on the lookout to get the attention of your visitors, then you have to comply with the guidelines issued by Google. This is the reason that you should make use of a variety of webmaster tools designed by Google. By using these tools immaculately, you will have a fair idea of the traffic that your site is receiving.

According to the quality and quantity of the traffic you are receiving, you can formulate your SEO strategies accordingly. In other words, these tools help you to have a deep insight into the quality of the traffic.

Upgrading your website Content (images and videos) from time to time

You have to make sure that you update the content regularly. It would help you to optimize your website. It is useful for internal linking too. Everybody knows that Google loves fresh and unique content. Hence, if you want to rank your website on the first page, you have to opt for the creation of new and exclusive content.

Meta-tags are the key

There is absolutely no reason why meta-tags should not be appropriate. You must have encountered a plethora of local businesses that ignore their meta-tags requirements.

Focus on local SEO for better results

As per a recent study conducted by Forbes, around 90% of smartphone users have used their devices to carry out local searches. Thus, it is quite evident that leads from location-based searches are crucial. Moreover, with the help of local SEO, your business would feature on Google’s local three packs.

Always be proactive in attracting high-quality links

Always note that links to your site still play a pivotal role in its ranking. On the other hand, the wrong place and the wrong links can get your site penalized. The right high-quality links would help you to reach the top of the organic search results. This is where guest blogging and infographic come to the forefront.

Emphasizing on quality rather than quantity should be your top priority. Google will continue to refresh their updates. Thus quality always comes first.

The strategies, as mentioned above, would always help boost your website traffic in this slit throat world of online marketing. Google tools are a great way to optimize your Organic SEO efforts. By using the data generated from them, you can quickly identify the buyer keywords to target them.

Once you reach the top, don’t ever slow down your SEO efforts. Continual efforts in SEO ranking should be your key if you want to enjoy the top position of SERPs. Leveraging on major social media platforms is also an excellent way to drive organic traffic to your site.

2 August 2023
How AI Is Affecting Modern-Day SEO?

AI is always trending and that too, for a good reason. It has the ability to change the future game of everything from search to social marketing. For instance, self-teaching algorithms are making SEO more abstract. But on the other hand, it is a challenge for digital marketers to attract an audience and gain customers. However, innovation in AI also brings more significant opportunities for those who are ready to evolve. So, let’s explore the ways through which AI is changing the new SEO landscape.

Artificial Intelligence is playing a decisive role in the creation of new content

Interestingly, two years ago, Gartner said that machines would power more than 20% of all business content. On the other hand, the computers of today still cannot write content by themselves. But when AI powers them, the story is something different. With the help of AI, the process of content creation becomes powerful and real.

Keywords are slowly losing their significance with AI

AI focuses more on writing a piece of content without any glaring mistakes. Nobody likes keywords for keyword’s sake. But AI has been able to up the ante. With the power of AI, RankBrain is helping to provide relevant search results irrespective of the inclusion of keywords. Thus, content marketers of today are not forcing keywords in their content. Instead, they are writing the content conversationally.

Images and video intelligence

With the advent of AI, search engines are getting smarter in comprehending the value of visual content like videos and pictures. To make the most of the SEO endeavors, digital marketers are paying more attention to optimize tagging in their images. Interestingly, the rise of the video will make SEO marketers emphasize more on visual content. In other words, with the rise of AI, video optimization is also on a steady growth.

On-Page & Off-Page needs to go in hand together for good results!

Voice search is gaining more prominence in the world of SEO

As your users rely on a plethora of devices (from laptops to smart-phones), AI doesn’t look only one way. Interestingly, these days, people have a tendency to type less and speak more. On the other hand, virtual assistants like Alexa and Siri can answer your queries in seconds without having the need to type.

So, how voice search is impacting SEO? Voice searches are conversation and informal in nature. Thus, ensure you are optimizing the words on the website with engaging and easy-to-understand language. In simple terms, the content should be optimized in such a manner that site visitors should feel like they are having a chat with your copy.

AI is improving attribution analysis

Measuring the impact of content is one of the challenges present-day content marketers face. Determining which content is leading to closed customers is a significant issue for marketers these days. This is where AI is playing a decisive role. Most conversion reporting is done with the help of AI on the last touch basis. This can give all the sources of information to the most recent click.

AI is enabling content developers to create strategies that are designed by developing pieces around the questions of the customers.

AI is facilitating cross-selling across various platforms

Major online retailers like Amazon are already using AI to drive greater customer engagement. It also helps to drive better product recommendations and increase sales with the help of cross-selling. Thus, with the help of AI, you can facilitate product recommendations on your site. This would play a determining role in engaging customers.

Age of the smartphones

Nowadays, search on mobile phones has been the go-to favorite for an array of users. Interestingly, as a response to Facebook’s instant web pages, Google has introduced accelerated mobile pages or AMPs. This is to ensure that the search results pages load at a reasonable speed.

Google has also upgraded the AMPs in May to make sure that the pages load twice as fast to depict user-friendliness to the visitors. So, the next big thing likely to be targeted by AI is search engine pages.

How to beat the competition by creating an organic Google presence?

AI is ensuring that there are less Black Hat SEO techniques

In usual terms, Black Hat SEO tries to exploit the weaknesses in the search engine to get higher rankings for the websites. On the other hand, further advancements in the search signals of AI would soon increase the demand for SEO strategies.

Google is rolling out its AI-Powered algorithm updates on a regular basis with the help of which these tactics would be rendered useless. With AI, search engine signals are becoming more adept in processing machine language. Thus, websites that have keywords naturally in the content would enjoy a higher ranking. In other words, keyword stuffing would be a thing of the past.

With AI SEO, user experiences would be enriched and personalized

If you are already implementing the best practices related to SEO and AI, then you have achieved a great head start. Artificial Intelligence is here to make our jobs easier. By taking advantage of AI to learn user behaviors, the marketers can quickly solve the problems of the users. On the other hand, user teams can create models that are based on the preferences of the users to develop more personalized applications. AI is helping marketers to master the art of solving customer queries.

Hyper-personalized content with AI

Artificial Intelligence is already driving a new age of hyper-personalized content, which is reliant on detailed insights about your audiences, which was earlier not available. On the flip side, marketers who still not have mastered these techniques would be left in the dark. Thus, as a modern-day SEO specialist, harnessing the power of AI is an important aspect. Therefore, keeping pace with the latest trends of AI is a wise choice. It would help in avoiding failures on the part of the marketers.

AI is also making it possible to depict users something new as per their preferences. With the help of AI, the SEO specialists would be able to customize the preferences of the visitors. By speaking directly to the interests of the users, you would connect with your customers in a better manner.

Why Chatbots are aptly known as the future of marketing?

Hence, it is quite evident that AI is already having a significant impact on the way SEO tactics are being implemented. Only time would tell us how SEO would be altered entirely with AI. For the time being, it is better to emphasize more on the intricacies of AI and SEO. AI is making it possible to tailor your SEO tactics so that customers prefer it.

2 August 2023