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Category: EduTech

  • Top Online Marketing Strategies For Educational Institutes

    Top Online Marketing Strategies For Educational Institutes

    More students tend to enroll in higher studies throughout the world. It is expected that by 2025 the number will reach 300 million.

    Among this growing demand for higher education, the expected revenue of educational institutes is expected to make more than 35.03 billion US dollars by 2025. 

    Also, with the increase in popularity of digital platforms like Google, Facebook, Twitter, Instagram & other digital platforms, the majority of the population engages online. 

    Therefore, the institutions are realizing that only offline promotion is not adequate for marketing. Due to Covid-19, digitalization has taken a height at a different pace, which was not expected earlier. 

    Marketers from all industries prefer digital marketing in such a condition, and the education industry is not an exception. For maintaining the competitive edge, to attract and engage with more people online, the learning institutes want to concentrate more on online marketing.

    Importance of online marketing techniques for educational institutions

    This is not to be said, you all know it better – nowadays, if people need anything, at first, they search it online, especially on Google & other search engines. They also check social media channels to check the credibility and reviews from other people, before making any purchase decision. 

    A large number of the population spend most of their time on the internet, especially students. Apart from playing online games, and other stuff, in a modern learning system, students need to complete many assignments also. They need to add specific data for which digital medium is the most trustworthy & in-reach platform for them. 

    Students also search for information regarding various courses, admission fees, sessions, college positions, rankings, results, and many more. Job prospects are another thing that learners want to know about the institutes where they would take admission. 

    So, educational institutions should effectively use digital platforms. They should include every detail that can offer the students an excellent overview of the courses and services they offer. 

    In recent times parents and learners prefer those educational institutions that have a strong internet presence. As a result, educational institutes also like to promote themselves digitally over traditional promotional strategies.

    For dominating the internet, digital marketing is highly crucial. It builds consciousness, supports the promotion, and creates online reliability for any learning institute. There are some benefits of strategic digital marketing:

    • Helpful in creating brand value:

    Making your target audience aware of your brand is crucial; as discussed earlier, the education industry is also very competitive like other industries. Therefore, to continue your educational institution, you need to establish your institute as the best within the industry. 

    The world is now using digital mediums as much as possible. The young learners’ community and their guardians search online to get information regarding the best learning institute. Therefore, a proper marketing strategy of the educational institution will support approaching the target learners. This way, you can create a brand value.

    • Explain the courses you offered:

    After successfully developing your brand awareness, more visitors will likely visit your website. Now it’s the time for educational institutions to highlight the courses they offer to their students and their benefits. Don’t forget to explain activities you have other than the curriculum. All the information should be strategically arranged so that visitors can quickly see them while visiting your page. The educational institutions which can place relevant information strategically can promote their brand more efficiently.

    • Building reliability:

    Recent students and guardians don’t rely on schools, colleges, and institutes that don’t have an online presence. The reason is that they can’t understand whether you are an authentic institution or not. So, keep posting your strengths on your website and your social media account. This will help you to create authenticity and build trust.

    • Target potential audience via social networking sites:

    In digital marketing, social media plays a significant role. You can target possible audiences and can directly communicate with them. You can make reels, short videos, stories and post them regularly on your social media account. It will attract more visitors, and you can convert the visits into admissions. Organic results may take some time, so for immediate results, you can consider paid social media campaigns also. 

    • Convert visits into enrollments:

    Online promotional ads are less expensive than tv ads and more effective for approaching prospective clients. Systems like geotagging allow even small-budget institutes to reach their targeted clients within an affordable budget.

    Digital marketing helps the visitors in making a fast decision and is thus effective for increasing conversion rates.

    Top online marketing strategies for learning institutes

    Digital Marketing offers desired results only when it is executed strategically. Educational institutes must plan their digital marketing strategies around their planned goals. If required, you can contact some professional and experienced digital marketing strategists or can reach us as well.  Here are some best effective digital marketing practices that educational institutions should follow:

    1. Create a high-standard website

    If you want the successful branding of your educational institution, then you must have a world-class website. Your website should contain every minute detail regarding your courses, activities, employees and teachers, job opportunities, etc. It would help to emphasize the key benefits of your organization that keep your students ahead of other institutes. These details help the visitors to make fast decisions and increase their enrollment.

    While creating your website, please remember that maximum students browse through mobile. So, your website should be mobile optimized with the good page loading speed and engaging content. 

    2. Try to remain continuously available on chatbots

    Chatbots are transforming online interaction practices, and it is helpful to make quicker communications. The bots can reply instantly to the visitors’ questions. 

    Chatbots, if properly used, can be highly beneficial for learning institutes. Ensure that any of your representatives are always available on chatbots. This will enable you to answer the queries of the students and parents immediately.

    3. Have a presence on top social networking sites

    When marketing online, try to have accounts on leading social networking sites like Facebook, Twitter, Instagram, YouTube. 

    Here you can post the videos on your activities, create stories, post images and get likes, comments, and shares. This way, you can increase your followers. It will broadly impact an institution’s organic search ranking on a search engine.

    4. Interact through live sessions

    Social media platforms offer you the opportunity to interact directly with your followers live. Education institutions should make use of these opportunities. They can invite their targeted audience to join their live session. 

    While going live, they can directly listen to the queries, issues, or curriculum-related questions. It would be best to go live with your existing students to share their educational experiences with those joining when you go live. 

    5. You must have quality content

    Your rewards and achievements in your field are an indicator of the quality service you provide. And the best way to showcase your achievements is to include them in content. Your content needs to have motivational speeches, audio-visuals, and other animated documents. It will motivate the parents and the learners to choose your institution. 

    Always try to include subtle matters into your content that can increase your student enrollment. Include your strengths, campus details, branches, if there are any, job offers for students, fees, installments, and other services you show. Detail and transparent descriptions will insist your targeted audience think about you.

    6. Pay attention to the paid search and SEO

    Paid search is always an effective tool while promoting your institute online. Showing your ads online is more beneficial than displaying them on tv. This is one of the most powerful strategies that many education marketers implement for their branding.

    Along with paid search, organic Search Engine Optimization practices can’t be neglected for success in the long term.

    Conclusion

    It is suggested that before getting digital, every educational institution should decide its goals and strategies for accomplishing them. Online marketing practices are continuously changing. So, marketers also keep on changing strategies as per the needs of their target audience. 

    If you need any strategy for your institution/s or any execution support, feel free to reach the Get Digital team at our coordinates. 

  • How Technology Is Transforming Education Systems?

    How Technology Is Transforming Education Systems?

    Technology has a vast impact on almost every industry, and how can education be the exception? Education has changed in many ways, due to the advent of modern technologies. Technology has made education much more accessible to the public. 

    Learning requires a massive amount of information that students can quickly gather by using the latest techniques. Today teaching becomes more effortless and accessible for all, and the credit goes to technical devices. Today education even can’t be imagined without the implementation of technology.

    In this paper, we will discuss how technology is transforming the education system. Let’s get started:

    Technological influence on learning and teaching:

    Technological devices have transformed the ways teachers deliver the lessons and as well as the ways students study. Technology has allowed people to learn by using various interaction modes and collaborations. 

    There are massive differences that can be found between traditional and modern learning systems. This is because, in the current education system, both the mentors and the learners involve technology. Let’s see how modern education is different from traditional teaching and learning:

    • Traditional education requires things like paper, books, pens, blackboards, etc.

    But in the modern system, e-books, typing, and digital boards are involved.

    • Materials required for the traditional education system are not readily available, and it’s also challenging to collect necessary learning info.

    On the other hand, modern education promotes communicative and collaborative learning. Here learners can easily access the info by using technology.

    • In traditional education, direct learning takes place within a classroom setting. Here individually taking care of students is very challenging.

    But the modern education system offers unique learning opportunities for learners. By using modern devices, students can search for various information and knowledge about them.

    Some ways to design a classroom for online classes:

    Only digital learning prevails at present due to the outbreak of a pandemic. And for effective digital learning, it is essential to set a proper virtual classroom. Implementing the latest technological tools makes it possible for education institutes to develop a virtual classroom.  There are some steps to follow for creating a proper virtual classroom. The stages are:

    Stage-1:

    There are some learning management tools that educational institutions must use. It will help if the institutions research the management systems. It would enable them to get maximum benefits out of it. 

    Stage-2:

    It is vital to check and monitor all elements of digital learning. To use the materials will be meaningless if you don’t know how to use them properly. So, before implementing the strategies, education institutions should be well prepared. And studying the elements before implementing them will help to prepare well.

    Stage-3:

    If you are preparing to set virtual classes, don’t miss getting a calendar and comms applications. Time management is crucial for the learners to learn, and nothing can teach it better than calendar and comms tools. So, engage these tools for managing time while setting virtual classes.

    Stage-4:

    Uninterrupted live streaming is a must while conducting a class virtually. There are many live streaming tools. But for the best results, it would be better to select a secure live streaming application. A secure live streaming platform would help you to offer an interrupted virtual class.

    Step-5:

    Virtual learning promotes collaborative education, and we have mentioned that earlier. Therefore, while setting a virtual classroom, it is crucial to have integrating tools to promote quicker coordination. It will offer a learning infrastructure that motivates them to work and learn in groups. 

    The worldwide expansion of virtual classroom:

    According to a survey conducted in January 2021, 95% of educational institutions use virtual mediums for conducting regular classes globally. This is possible only because of the implementation of technology.

    Interactive technology’s contribution to education:

    Interactive technology in classrooms is a type of educational technology (EdTech) that allows students to not only view information but also interact with the content in their lessons. Interactive media integrate computer, memory storage, digital (binary) data, telephone, television, and other information technologies. Their most common applications include training programs, video games, electronic encyclopedias, and travel guides.

    Interactive technology broadens the practices by which teaching is delivered, and students study. By using interactive technology, students and teachers can discuss lessons, share ideas, and help each other effectively. Interactive platforms inspire both the learners and the teachers to interact more, and this way, they engage in team learning.

    Advantages of interactive technology:

    Interactive technology is beneficial for both the learners and the teachers. Let’s check them:

    Advantages teachers receive from interactive technology:

    • Teachers can be more versatile. Interactive technology allows teachers to utilize various applications for delivering teachings. So, teachers can select practices according to the students’ needs, and they can be more versatile.
    • Teachers can interact better with the learners. By using interactive technology, teachers can establish a good connection between themselves and the learners. It improves communication between the teacher and student. So, the teachers can be supportive.
    • Teachers can access more materials. A teacher must remain updated. With the help of interactive technology, teachers can access more learning resources. It allows them to equip themselves with all the necessary information required for teaching.

    Students’ learning benefits by using technology:

    • Technology enables students a more individualized learning experience. Students are free to select the education practice according to their comfort zone. As a result, they can acquire the best knowledge.
    • Using technology enhances the learners’ interaction capability. Students can use various channels through which they can interact and coordinate with their teachers and peers. 
    • Technology makes learners ready for a bright future. Learners are trained to access modern tools which they can use in the future and make progress.

    Future of distance learning:

    The recent outbreak of covid makes remote or distance learning very popular. People engaged professionally can also access education through distance learning. So, it makes learning possible for people of all age groups and professions. 

    Remote learning is highly relevant in the current scenario, but will it be the same in the future? The answer is yes. The educational institutions want to proceed with the best system. It will enable the learning institutes to offer both direct and digital learning to the learners. On the other hand, learners can also select according to their convenience. Therefore, there is little to no doubt regarding the prosperity of remote learning in the future.

    The implementation of technology helps make learning more and more interesting for both the learners and the educators.

    The future offerings of virtual education:

    In the future, learners and teachers can expect the following matters from virtual education:

    • The virtual classroom allows everyone to receive online education.
    • It is a worldwide platform for real-life courses and testimonials.
    • Enhancement in mixed-bag education quality 
    • Increasing need for capability-oriented events
    • More reliability on interactive methods to fix learners’ queries

    Final words:

    Technology is like the pen and paper of modern education, without which education can’t be imagined. Without the implementation of technological devices, modern education is next to impossible.

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