Category: Uncategorised

Reason Why Your Brand Should Partner With Influencers

Influencer marketing is a tried-and-tested strategy that drives conversions for both small and big brands. Why? Let me tell you. Do you remember selecting a movie based on the review you were told by a friend or possibly you read on a trustable blogger’s website? Or keeping a destination in your list just because your friend went there and appreciated? Influencer marketing works the same way. Let me explain.

Traditional advertising is failing, big time. Research shows that only 33% of consumers trust conventional ads, while 90% of them trust peer recommendations. It is because we have become a generation of selectivity. Today a customer prefers to go for a product they can try and test more than a branded one. And here’s your gem:

Followers perceive influencers as their peers

Even if they don’t fall into the same age bracket, they believe they share interests and opinions with their favorite social media name.

This means they’ll trust the influencer’s judgment about a product or service. Influencer marketing can give your brand visibility a huge boost.

That’s why many big companies, such as Missguided, are turning to influencer marketing.

Users are assured that your product is good and fits their lifestyle to a tee.

Statistics show that users don’t mind seeing sponsored posts on an influencer’s social media. Even if it’s marked with #ad, the post doesn’t lose credibility.

Source: Socialbakers

How effective are influencers in converting their users into your customers? Can this engagement on social media benefit your business?

Here is your answer-

Let’s start with the experience the brands that collaborated with influencers in the past had.

About 80% of marketers agreed that they find influencer marketing effective.

53% of them strongly agree that this type of marketing is better than any other marketing channel.

Source: Mediakix

The scale is definitely tipped in the favor of social media stars.

Even if you settle on a micro-influencer, you’re likely to be more than pleased with the conversions.

Source: thebrothersbuoy

Here’s one such example of a micro-influencer with only 11.6k followers. Nevertheless, Neoreach pronounced them one of the top 10 micro-influencers on Instagram.

Users tend to engage more with influencers who don’t have a lot of following, while macro-influencers help you maximize your brand’s reach.

But let’s scratch that itch at the back of your head…

WHY BUSINESSES LOVE FASTCOMET OVER OTHER HOSTING PROVIDERS

Cost effective – show me the numbers

On average, businesses see a return of 6.50$ for each 1$ they invested in influencer marketing. That’s 5.50$ of clean profit!

Are you hooked yet?

Well, before you take that leap of faith and decide to hire an influencer, consider which platform would be most suitable for promoting your product.

It seems that blogs are an incredibly important source of information for many people, making them the perfect platform to advertise your brand.

Source: Tomoson

Blogs are followed by Facebook and, together, they are still dominating other media outlets such as Instagram and YouTube.

If you want to share the positive experience most marketers had, take your product or service into consideration.

Allows Niche Targeting

Every brand requires increasing its reach consistently to a new audience to boost their growth. But the pre-requisite is knowing who you are approaching to sell your products or services.

Being an expert marketer, brands always try to segment the market & target the audience who are extremely prospective to be interested in their products/services or any other offerings.

The influencer gained their influencer status by sharing expert content in a niche or two based on their interest. It takes years of time & effort to create such a huge organic fan base which is obvious only after the quality delivered by them.

Having niche expertise with the filtered audience helps companies of that particular niche to push their brand through them. It acts as a cherry over the top of the pie when companies develop their branding strategy.

Boosts SEO

Daily, millions of websites are being developed and get listed in google. They are meant to get top-ranked in Google & other search engines. But the evil thing is that it’s not the child’s play to get a good rank in Google. Out of 200+ ranking factors, Domain Authority (DA) is one of the most important factors to decide the search engine ranking.

According to MOZ, DA holds the highest importance in terms of increasing page ranking on google.

Source: Moz

Social Media Influencers can be a handy tool to boost the DA of your website. Your social influencer partners can create quality backlinks for you, resulting not only in boosting more visitors to your website but also boosting SEO as well.

Conclusion

Let’s conclude this topic here as we already have pointed out the major reasons for including social influencers in your marketing strategy. Knowing the accomplishments derived from social influencers, most of the companies set dedicated budgets aside for it, these days.

Knowingly, with any of the marketing strategies, no one can dream to get results overnight. However, social media influencers can be a game-changer if selected wisely.

There could be more reasons to get partnered with social media influencers. If you have any thoughts over it, please share it in the comments. Also, if you or your company have plans to create a high conversion social media influencer campaign, & need any kind of support, do let us know.

Happy marketing – Keep Attracting!

2 August 2023
How To Create Backlinks From High DA PA Websites Organically?

Backlinks from high Domain Authority (DA) and Page Authority (PA) websites can significantly improve the credibility and search engine ranking of your website. In today’s digital age, it’s important for businesses to have a strong online presence, and building backlinks is an essential part of this process.

However, it’s important to create backlinks organically and avoid any tactics that may be deemed spammy or low quality by search engines.

In this article, we’ll discuss some steps you can take to create backlinks from high DA PA websites organically and improve the credibility and search engine ranking of your website.

Create high-quality content that is valuable and informative to your target audience:

The first step to attracting backlinks from high-DA PA websites is to create high-quality content that is valuable and informative to your target audience. This can include blog posts, articles, infographics, videos, or other types of content that offer useful information or insights.

To create content that is more likely to attract backlinks, focus on creating long-form, in-depth content that covers a specific topic thoroughly and provides valuable information to your readers. Avoid creating shallow or spammy content that is solely designed to promote your website or generate backlinks.

Share your content on social media to make it more visible to potential backlink sources:

Once you’ve created high-quality content, it’s important to share it with your audience and make it easy for others to find and share. Use social media platforms like Twitter, Facebook, and LinkedIn to promote your content and make it more visible to potential backlink sources.

Include relevant hashtags and share your content with relevant groups or communities to increase the chances of it being seen and shared.

Reach out to influencers and industry experts in your field and ask them to share or link to your content:

Another way to attract backlinks is to reach out to influencers and industry experts in your field and ask them to share or link to your content. This can be done through social media, email, or in-person networking events. When reaching out, be sure to personalize your message and explain why you think their audience would benefit from your content.

Offer to write a guest post for their website or blog if possible, as this can help you earn a backlink in addition to establishing your credibility.

Participate in online communities and forums related to your industry and include a link to your website or content in your signature or profile:

Participating in online communities and forums related to your industry can also help you build backlinks. Share valuable insights and information with the community, and include a link to your website or content in your signature or profile. Be sure to follow the community’s guidelines and be respectful of other members, as spamming or being overly promotional can lead to being banned from the community.

Utilize guest blogging by writing guest posts for high DA PA websites in your industry:

Another way to build backlinks is to write guest posts for high-DA PA websites in your industry. This can help you establish your credibility and reach a larger audience, as well as earn backlinks to your website. When looking for guest blogging opportunities, focus on websites that have a high DA and PA, and offer content that is relevant to your target audience.

Be sure to follow the guidelines of the website you are writing for, and provide high-quality, unique content that adds value to your website.

Monitor your backlinks using tools like Ahrefs or Majestic to ensure they are high quality and relevant to your industry:

It’s important to monitor your backlinks to ensure that they are high quality and relevant to your industry. Use a tool like Ahrefs or Majestic to track your backlinks and identify any low-quality or spammy links that may be harming your website’s credibility.

If you find any low-quality or spammy links, you can use the “disavow” tool in Google Search Console to tell Google to ignore these links and not consider them when ranking your website.

Use the “disavow” tool in Google Search Console to tell Google to ignore low-quality or spammy links:

If you find that you have low-quality or spammy backlinks pointing to your website, it’s important to use the “disavow” tool in Google Search Console to tell Google to ignore these links and not consider them when ranking your website. Using this tool can help protect your website from being penalized by Google for having low-quality or spammy backlinks.

However, it’s important to use this tool sparingly and only for links that are clearly low quality or spammy, as it can be harmful to your website’s ranking if used excessively.

Focus on building relationships with influencers and industry experts, as this can help you attract more valuable and relevant backlinks in the long run:

Building relationships with influencers and industry experts can be a valuable long-term strategy for attracting backlinks. By regularly engaging with and providing value to these individuals, you can establish yourself as a thought leader in your industry and earn backlinks through mutual collaboration and promotion.

Be patient and consistent in your efforts, as building backlinks takes time and effort:

Building backlinks can be a time-consuming process, and it’s important to be patient and consistent in your efforts. Focus on creating high-quality content and building relationships with influencers and industry experts, and over time, you will likely see an increase in the number and quality of backlinks to your website.

Keep up to date with the latest SEO best practices and algorithm updates to ensure that your backlink-building efforts are effective:

To ensure that your backlink-building efforts are effective, it’s important to keep up to date with the latest SEO best practices and algorithm updates. This can help you understand what types of backlinks are most valuable and how to effectively earn them, as well as avoid any tactics that may be deemed spammy or low quality by search engines.

Conclusion

By following the steps outlined in this article, you can create backlinks from high DA PA websites organically and improve the credibility and search engine ranking of your website. It’s important to create high-quality content and share it on social media, reach out to influencers and industry experts, participate in online communities, utilize guest blogging, and monitor your backlinks.

By being patient and consistent in your efforts and staying up to date with the latest SEO best practices and algorithm updates, you can effectively build backlinks and improve the online presence of your business.

2 August 2023
Top 12 Best Technology To Create A Website For Your Business Today!
In today’s digital age, having a website is an essential part of running a successful business. A website allows you to showcase your products or services, communicate with your customers, and reach a wider audience. There are many technology options available for creating a website, each with its own unique features and benefits.

In this article, we’ll discuss the top 10 best technologies for creating a website for your business.

WordPress

WordPress is a popular website-building platform that allows users to create professional websites without any coding knowledge. It offers a variety of customizable templates and plugins, making it easy to add features such as contact forms, e-commerce functionality, and SEO optimization.

WordPress is a good choice for businesses of all sizes and industries, as it offers a range of options for creating a simple blog or a more complex website.

Features:
- Wide range of templates and plug-ins
- Easy-to-use dashboard and editor
- Responsive design for mobile devices
- Support for e-commerce functionality
- Search engine optimization (SEO) tools
Why choose WordPress:

WordPress is a great choice for businesses of all sizes, as it offers a wide range of templates and plug-ins to choose from and is easy to use. It’s also a good choice for businesses that plan to sell products or services online, as it supports e-commerce functionality and has SEO tools built in.

Wix

Wix is another popular website-building platform that offers a range of templates and design options to choose from. It has a user-friendly drag-and-drop editor that allows users to easily customize their website’s layout and design.

Wix also offers e-commerce functionality and SEO tools to help businesses improve their online presence.

Features:
- Drag-and-drop website builder
- Wide range of templates and design options
- Built-in SEO wizard
- Customizable forms
- Integration with social media platforms
Why choose Wix:

Wix is a good choice for businesses that want an easy-to-use website builder with a wide range of templates and design options. Its drag-and-drop tools make it easy to create a professional website without any technical expertise, and its built-in SEO wizard and integration with social media platforms can help improve the online presence of your business.

Squarespace

Squarespace is a website-building platform that is known for its clean and modern designs. It offers a range of templates and design options, as well as e-commerce functionality and SEO tools.

Squarespace is a good choice for businesses that want a visually appealing website with easy-to-use customization options.

Features:
- Drag-and-drop website builder
- Wide range of templates and design options
- Customizable forms
- SEO tools
- Integration with social media platforms
- E-commerce functionality
Why choose Squarespace:

Squarespace is a good choice for businesses that want an easy-to-use website builder with a wide range of templates and design options. Its drag-and-drop tools make it easy to create a professional website without any technical expertise, and its customizable forms, SEO tools, and integration with social media platforms can help improve the online presence of your business. It’s also a good choice for businesses that want to sell products or services online, as it offers e-commerce functionality.

Shopify

Shopify is a website-building platform specifically designed for e-commerce businesses. It offers a range of templates and design options, as well as tools for managing inventory, processing payments, and shipping orders. Shopify also offers integrations with social media and marketplaces, making it easy for businesses to reach a larger audience.

Features:
- Wide range of templates and design options
- Customizable payment options
- Inventory management
- Support for multiple languages and currencies
- Marketing and social media integration
Why choose Shopify:

Shopify is a great choice for businesses that want to sell products or services online. Its e-commerce platform offers a wide range of templates and design options, as well as features such as customizable payment options and inventory management. It also offers integration with marketing and social media platforms to help promote your business.

Weebly

Weebly is a website builder that allows you to create a professional website with drag-and-drop tools. It offers a wide range of templates and design options, as well as features such as customizable forms, SEO tools, and integration with social media platforms.

Features:
- Drag-and-drop website builder
- Wide range of templates and design options
- Customizable forms
- SEO tools
- Integration with social media platforms
Why choose Weebly:

Weebly is a good choice for businesses that want an easy-to-use website builder with a wide range of templates and design options. Its drag-and-drop tools make it easy to create a professional website without any technical expertise, and its customizable forms, SEO tools, and integration with social media platforms can help improve the online presence of your business.

Joomla

Joomla is a content management system (CMS) that is popular among businesses that need a more flexible and customizable website. It offers a range of templates and design options, as well as tools for creating and managing content, such as blog posts, products, and events.

Joomla is a good choice for businesses that need a more advanced website with features such as forums, directories, and subscription options.

Features:
- Wide range of templates and extensions
- Customizable forms
- SEO tools
- Support for multiple languages and currencies
- Advanced user management
Why choose Joomla:

Joomla is a good choice for businesses that want a CMS with a wide range of features and functionality. Its customizable forms, SEO tools, and support for multiple languages and currencies can help.

Drupal

Drupal is another CMS that is popular among businesses that need a more flexible and customizable website. It offers a range of templates and design options, as well as tools for creating and managing content.

Drupal is a good choice for businesses that need a more advanced website with features such as forums, directories, and subscription options.

Features:
- Wide range of templates and modules
- Customizable forms
- SEO tools
- Support for multiple languages and currencies
- Advanced user management
- Integration with social media platforms
Why choose Drupal:

Drupal is a good choice for businesses that want a powerful CMS with a wide range of features and functionality. Its customizable forms, SEO tools, and support for multiple languages and currencies can help improve the online presence of your business. It’s also a good choice for businesses that want to integrate with social media platforms.

Magento

Magento is a website-building platform specifically designed for e-commerce businesses. It offers a range of templates and design options, as well as advanced tools for managing inventory, processing payments, and shipping orders.

Magento is a good choice for businesses that need a more robust e-commerce platform with features such as abandoned cart recovery, customer segmentation, and marketing automation.

Features:
- Wide range of templates and design options
- Customizable payment options
- Inventory management
- Support for multiple languages and currencies
- Advanced marketing and analytics tools
- Integration with social media platforms
Why choose Magento:

Magento is a good choice for businesses that want a powerful e-commerce platform with a wide range of features and functionality. Its customizable payment options, inventory management, and support for multiple languages and currencies can help improve the online presence of your business. It also offers advanced marketing and analytics tools and integration with social media platforms.

Adobe Dreamweaver

Adobe Dreamweaver is a website design and development tool that allows you to create professional websites with a wide range of features and functionality. It offers a wide range of templates and design options, as well as features such as customizable forms, SEO tools, and integration with social media platforms.

Features:
- Wide range of templates and design options
- Customizable forms
- SEO tools
- Integration with social media platforms
- Advanced design and development tools
Why choose Adobe Dreamweaver

Adobe Dreamweaver is a good choice for businesses that want a professional website design and development tool with a wide range of features and functionality. Its customizable forms, SEO tools, and integration with social media platforms can help improve the online presence of your business. It also offers advanced design and development tools for creating complex websites.

HTML

HTML (HyperText Markup Language) is a programming language used for creating websites. It allows you to create a professional website with a wide range of features and functionality. While HTML requires some technical expertise to use, it offers complete control over the design and functionality of your website.

Features:
- Complete control over the design and functionality of your website
- Wide range of features and functionality
- Customizable forms
- SEO tools
- Integration with social media platforms
Why choose HTML:

HTML is a good choice for businesses that want complete control over the design and functionality of their website. It offers a wide range of features and functionality, as well as customizable forms, SEO tools, and integration with social media platforms. However, it does require some technical expertise to use.

OpenCart

OpenCart is an open-source e-commerce platform that offers a range of templates and design options, as well as tools for managing inventory, processing payments, and shipping orders.

OpenCart is a good choice for businesses that need a simple and affordable e-commerce platform with basic features such as product listings, shopping carts, and order management.

Features:
- Wide range of templates and design options
- Customizable payment options
- Inventory management
- Support for multiple languages and currencies
- Advanced marketing and analytics tools
- Integration with social media platforms
Why choose Open Cart:

Open Cart is a good choice for businesses that want an open-source e-commerce platform with a wide range of features and functionality. Its customizable payment options, inventory management, and support for multiple languages and currencies can help improve the online presence of your business. It also offers advanced marketing and analytics tools and integration with social media platforms.

BigCommerce

BigCommerce is a website-building platform specifically designed for e-commerce businesses. It offers a range of templates and design options, as well as advanced tools for managing inventory, processing payments, and shipping orders.

BigCommerce is a good choice for businesses that need a more robust e-commerce platform with features such as abandoned cart recovery, customer segmentation, and marketing automation.

Features:
- Wide range of templates and design options
- Customizable payment options
- Inventory management
- Support for multiple languages and currencies
- Advanced marketing and analytics tools
- Integration with social media platforms
Why choose Big Commerce:

Big Commerce is a good choice for businesses that want a comprehensive e-commerce platform with a wide range of features and functionality. Its customizable payment options, inventory management, and support for multiple languages and currencies can help improve the online presence of your business. It also offers advanced marketing and analytics tools and integration with social media platforms, making it a good choice for businesses that want to grow their online sales.

Wrapping Up

When choosing a technology to create a website for your business, it’s important to consider your specific needs and goals. Some factors to consider include the level of customization and advanced features you need, the type of content you plan to publish, and your budget.

By carefully evaluating your options and choosing the right technology for your business, you can create a professional and effective website that helps you reach your online goals. By considering factors such as ease of use, templates and design options, e-commerce functionality, and integration with social media platforms, you can choose the technology that best meets the needs of your business.
2 August 2023