Every day, marketers are finding ways to have a competitive edge over others. As a Digital marketer, we all know that it is a tough competitive market where everyone is trying different techniques to be ahead. But some things in the Digital market are essential for everyone to improve, which include DA and PA of a website.

DA and PA are a crucial aspect of Search Engine Optimisation. But what are DA and PA, and why is it so important?

DA, Domain Authority, is one of the most critical factors for ranking well in the Search Engine Result Page (SERPs). It ranges from 1 to 100, with the higher scores showing greater ability to rank.

DA rank is assigned to websites by Moz. Some of the basic criteria of Moz for giving DA scores are content, quality backlinks, internal backlinks, etc. The criteria are explained later in the article.

Having a high Domain Authority means that all your pages of your website have the potential to rank higher in the search results, and lower Domain Authority indicates less potential to rank well.

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PA- PA is Page Authority. Moz gives page authority ranking for a specific page instead of the whole website. Page Authority predicts the page rank on Search Engine Result Page. Page Authority should be high to make the pages well on the search engine.

Now let’s come to the point why it is important-

As we all know, every company needs to keep its customers satisfied. The same goes for the Search Engines. Search Engines want to give the best experience to their customers so that they come back again and again.

Let’s take Google, for example. Google keeps updating itself to give the best experience to the customers so that they come again for their searches and queries. For the same purpose, DA and PA score is given to the websites so that the websites with higher scores are on the top for a particular keyword. That makes Google give more relevant and quality results to its customers. So that’s why DA and PA scores are really important for a website.

So we know DA and PA are really important, but how do they affect SEO?

When you’re doing SEO for a website, your main aim is to improve the ranking in the best possible position. You try everything to improve it, but if your Domain Authority and Page Authority score is less, then it’s not going to be possible.

You may have noticed that the websites with less DA and PA but engaging content have a much lower rank in comparison to websites that have a good score of DA and PA but have less engaging content. This is because the Domain Authority and Page Authority are a reflection of a website’s performance on search engines. Just making content is not enough anymore.

DA and PA are important for SEO, whether it is about our DA and PA or others. We know, If we have a less DA and PA score, it is nearly impossible that we will have a great rank on the search engine.

So, to increase the rank, it may be easy to jump from 20 to 30 DA and from 70 to 80 PA. Longer the time it will take to increase DA and PA, the longer it will take for an SEO. Time taken to increase DA and PA to a good level is directly proportional to the time taken by the website to rank well.

So how much time does it take to increase DA and PA?

Well, it does take time. It takes a lot of time for any website’s SEO. It depends on the external links we are getting from outside. According to Neil Patel, Google’s ranking algorithm takes Trust/ Authority of the Host domain as the major factor for a website’s ranking with 23.47 %.

The second major factor is the link popularity of a specific page with 22.33 %. If you take lots of backlinks from websites with less DA and PA scores, then it won’t help you to increase your score and ranking. Few backlinks from websites with higher DA and PA scores will be more than enough. You’ll get much faster and better results.

So, what is the best score of DA and PA for ranking at the top?

The best ranking depends upon the industry. Suppose you have an online fashion store, and you have just started it. You need a much higher DA and PA. Because even if you invest a lot of time on your SEO and no matter how good your SEO is, it will be almost impossible for you to beat the brands like Amazon, Flipkart, Myntra, etc. because they have good Domain and Page Authority.

On the other hand, if you have a website on anything that’s not too popular or it’s emerging, then you can have a good ranking in some time with good SEO. It all depends on the competitor’s performance.

So which one is important, Domain Authority, Page Authority for SEO?

Domain Authority is the overall score given to the whole website, but it doesn’t mean that Page Authority is of no use. Page Authority shows a score for a specific page, and every page counts when it comes to an overall score for a website. So both the authorities are important for good SEO and have a great impact on SEO.

So we know how much impact does DA and PA has on a good SEO, but what are the basic criteria of Moz to give a score to the websites? How do we increase the rating?

Since both DA and PA are important, we should consider increasing both of them. The following are the key basic criteria of Moz to give the Domain and Page Authority score.

Page Authority

One of the main factors is the number of external links a page has. Higher the external links of a page, the higher will be the page authority.

• Social action, such as the number of likes on Facebook, retweets on Twitter, Instagram shares, etc. It shows that the content has something that people want to see, and that’s why they like it.
• Total root domains are linking to the page like businessinsider.com, flipkart.com, forbes.com, etc.
• A total number of quality websites linking to that page. The quality of the website giving links should be high.
• Total root domains are linking to the page with anchor tags.

Domain Authority

• Content is the king. No matter what you do, content should be engaging and shareable. When people like your content, Google will get to know about and will try to show more content on your website every time anyone talks about it. The more good content you publish better will be your domain authority.
• Quality Backlinks are the most important part of SEO. We need to create more and more quality backlinks to increase our domain authority and increase our rank on the search engine. Write competitive content and find websites with higher DA and PA and try making backlinks there.
• Internal links are important for the website as well to have good domain authority. People are so focused on creating external backlinks that they don’t give attention to internal links.

Internal links help to give a good user experience. They will be able to check more and more of your content, and they will be able to go to your homepage whenever they want. Internal links also make it easier for search engines to index your whole site.

• Abolish all the bad and negative links. You should abolish all the links that are coming from a bad source because if not abolished, they will hurt your domain authority.

It is a must that you have a mobile-friendly website. Most of the people have already done it, so if you don’t have a mobile-friendly site, then you may find yourself way behind. It affects your mobile page ranking and DA as well.

• Page loading time should not be longer than 5 seconds. It will affect the user experience because some people have less patience and might leave your site right away. This will affect your domain authority. So make sure you are working on the loading time of your website.

Make sure; you’re sharing your website content on social media. Sharing it more on social media will lead to better traffic as social media have great traffic on their apps or websites. Better traffic will result in much better domain authority.

So what are you waiting for? Get started with the SEO of your website accordingly to grow your website to the new heights.