Reason Why Your Brand Should Partner With Influencers

Reason Why Your Brand Should Partner With Influencers

Influencer marketing is a tried-and-tested strategy that drives conversions for both small and big brands. Why? Let me tell you. Do you remember selecting a movie based on the review you were told by a friend or possibly you read on a trustable blogger’s website? Or keeping a destination in your list just because your friend went there and appreciated? Influencer marketing works the same way. Let me explain.

Traditional advertising is failing, big time. Research shows that only 33% of consumers trust conventional ads, while 90% of them trust peer recommendations. It is because we have become a generation of selectivity. Today a customer prefers to go for a product they can try and test more than a branded one. And here’s your gem:

Followers perceive influencers as their peers

Even if they don’t fall into the same age bracket, they believe they share interests and opinions with their favorite social media name.

This means they’ll trust the influencer’s judgment about a product or service. Influencer marketing can give your brand visibility a huge boost.

That’s why many big companies, such as Missguided, are turning to influencer marketing.

Users are assured that your product is good and fits their lifestyle to a tee.

Statistics show that users don’t mind seeing sponsored posts on an influencer’s social media. Even if it’s marked with #ad, the post doesn’t lose credibility.

Source: Socialbakers

How effective are influencers in converting their users into your customers? Can this engagement on social media benefit your business?

Here is your answer-

Let’s start with the experience the brands that collaborated with influencers in the past had.

About 80% of marketers agreed that they find influencer marketing effective.

53% of them strongly agree that this type of marketing is better than any other marketing channel.

Source: Mediakix

The scale is definitely tipped in the favor of social media stars.

Even if you settle on a micro-influencer, you’re likely to be more than pleased with the conversions.

Source: thebrothersbuoy

Here’s one such example of a micro-influencer with only 11.6k followers. Nevertheless, Neoreach pronounced them one of the top 10 micro-influencers on Instagram.

Users tend to engage more with influencers who don’t have a lot of following, while macro-influencers help you maximize your brand’s reach.

But let’s scratch that itch at the back of your head…

Cost effective – show me the numbers

On average, businesses see a return of 6.50$ for each 1$ they invested in influencer marketing. That’s 5.50$ of clean profit!

Are you hooked yet?

Well, before you take that leap of faith and decide to hire an influencer, consider which platform would be most suitable for promoting your product.

It seems that blogs are an incredibly important source of information for many people, making them the perfect platform to advertise your brand.

Source: Tomoson

Blogs are followed by Facebook and, together, they are still dominating other media outlets such as Instagram and YouTube.

If you want to share the positive experience most marketers had, take your product or service into consideration.

Allows Niche Targeting

Every brand requires increasing its reach consistently to a new audience to boost their growth. But the pre-requisite is knowing who you are approaching to sell your products or services.

Being an expert marketer, brands always try to segment the market & target the audience who are extremely prospective to be interested in their products/services or any other offerings.

The influencer gained their influencer status by sharing expert content in a niche or two based on their interest. It takes years of time & effort to create such a huge organic fan base which is obvious only after the quality delivered by them.

Having niche expertise with the filtered audience helps companies of that particular niche to push their brand through them. It acts as a cherry over the top of the pie when companies develop their branding strategy.

Boosts SEO

Daily, millions of websites are being developed and get listed in google. They are meant to get top-ranked in Google & other search engines. But the evil thing is that it’s not the child’s play to get a good rank in Google. Out of 200+ ranking factors, Domain Authority (DA) is one of the most important factors to decide the search engine ranking.

According to MOZ, DA holds the highest importance in terms of increasing page ranking on google.

Source: Moz

Social Media Influencers can be a handy tool to boost the DA of your website. Your social influencer partners can create quality backlinks for you, resulting not only in boosting more visitors to your website but also boosting SEO as well.

Conclusion

Let’s conclude this topic here as we already have pointed out the major reasons for including social influencers in your marketing strategy. Knowing the accomplishments derived from social influencers, most of the companies set dedicated budgets aside for it, these days.

Knowingly, with any of the marketing strategies, no one can dream to get results overnight. However, social media influencers can be a game-changer if selected wisely.

There could be more reasons to get partnered with social media influencers. If you have any thoughts over it, please share it in the comments. Also, if you or your company have plans to create a high conversion social media influencer campaign, & need any kind of support, do let us know.

Happy marketing – Keep Attracting!

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