Well, you are probably aware of the fact that bots are the future! You must be in tenterhooks whether to develop a bot for your business or not. In today’s realm of business and marketing, communication-powered by bots is the new trend.
As a marketer or a business owner, you always have to be aware of the fact that messaging will be the next great marketing channel. So, let’s explore the aspects which set apart bots from other marketing tools. 53% of organizations have identified chatbots as a prime tool for creating a customer-first culture.
Chatbots and AI are here to stay
It is a commonly accepted fact that Chatbots help brands to improve their services to customers. On the other hand, they are also adept at keeping a lid on budgets. Chatbots are typically quicker than humans in facilitating any data-related answers. They can also be customized to have humor and personalities, which help improve a brand to personalize its customer experience.
Chatbots can be seamlessly integrated with websites or even with major social media platforms. Chatbots can also play the role of a customer service assistant.
Menu and button-based Chatbots
As the name suggests, these types of Chatbots would present the users with an array of buttons to select from. Depending on what button the user chooses, the bot usually lists out the next set of options. This often forms a multilevel hierarchical structure of the responses given by chatbots.
Note that due to their simplicity, they are mainly used for inbound and outbound marketing. They are also apt for asking standard queries and multiple FAQs. Thus, by deploying a Chatbot, an organization can cut down on manpower.
Chatbots based on keywords
These are the bots that mainly rely on AI. By processing and using these keywords, the bot can answer the query of the customer. In simpler words, it functions like an obsolete search engine that can improve the experiences of a customer. The bot will only answer the content which has been pre-loaded in it. Thus, there are no further scopes of it talking irrelevantly to the customer. This has a great significance in marketing, where the first impression matters a lot. Around 57% of marketers agree that using chatbots dives higher ROI.
Bots help customers to find solutions quickly
With the help of messaging apps, bots usually help customers find solutions irrespective of the device they are using. When you deploy bots, the customer no longer has to scroll through cluttered inboxes or messages. In other words, the bot would take care of all these aspects. Bots provide great customer service and are especially helpful when it comes to after-sales marketing.
Nowadays, your customers are more inclined to use messaging apps. Today, messaging applications have more than 5 billion active users, and for the first time, people are using them more than social networks. Hence, as an organization looking to up the ante in sales, it is always imperative to realize the power of Chatbots. With Chatbots, your customers would get the information quickly.
